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How To Do Direct Marketing Outreach Right

So, how do you outreach to people? We all receive so many forms of direct outreaches every day: cold-calling, DMs, emails, and so on and so forth.

But, a lot of this stuff is just trash. You know it, I know it, and as soon as we see it, we delete it.

When we asked this question of our panel — these are all folks who are movers and shakers, the decision-makers that you want to work with — they all answered very honestly and very authentically.

So, I’m presenting it to you all wrapped up in a bow.

The bottom line is that your outreach needs to be quality outreach. Every message should matter.

What I mean by that is, a lot of times we are using strategies for outreach — cold-calling, emailing, whatever it may be — that are mass-volume, transactional type strategies.

Ask yourself, though, how many customers do you actually need a month to be successful? One? Two? Three?

For most of you, it’s usually under six or seven new clients. So if you only need six or seven clients each month, why would you use strategies that are intended for mass marketing?

I’m going to leave you with this piece of advice: go deeper into your database building. Make sure you are reaching out and connecting to people that you have a high alignment with. And, when you are messaging them, remember: it should be in their language.

Use their industry jargon, use something that says, “I know your business.” If you do that, you will have much more success than these mass, spray-and-pray sort of approaches that so many are using today.

I hope that you find this insightful as you are implementing your own direct marketing strategies. But the conversation doesn't stop here. We want to hear your thoughts on the topic, too.




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