top of page
Search

Words of Wisdom: Podcast Edition

Thinking about starting a podcast or currently have a podcast?


When I started the Business & Bourbon LLC podcast three years ago, I didn’t really expect to hit the top 200 Apple Business podcasts list. For context, there are currently around 2 million podcasts.


It’s a very tough landscape and very competitive. How did I manage to peak at number 178?

By following my own code.


1. It’s always about the audience. I focused on creating an immersive experience. I want our audience to feel like they are in the seat next to us.


2. Quality- I try to produce the highest quality podcast I can. We do not do virtual interviews. Every guest sits with me at the bar live and in person. We use high-quality mics and recording equipment. I have an audio engineer clean the audio for every episode.


3. Guest Curation- We serve our audience. I have no interest in guests that just want to promote their sh*t. Guests have to be prepared to share and give authentically and vulnerably to our audience.


4. Monetization- for better or worse, I didn’t care about monetizing the podcast. My goal was to create the best product we could. Success is building credibility for our brand and message.


5. Quality over Quantity- I’m less concerned about having lots of guests and more worried about the value that individual can bring to our audience. I want interesting people with experience, wisdom, and scars.


If you’re entering this world of podcasts or currently have a podcast. It’s not good enough to just record some audio on a free platform and upload it.


If you want people to listen, you’ve got to step your game up.


Want to listen to our podcast 👉 https://lnkd.in/eM6nm8i


Want to be a Guest 👉https://lnkd.in/dgNqUWb


Join our community 👉 https://lnkd.in/dHAJsVE

1 Kommentar


Thursday Bantering: Jays Things - Bluebird Banter

We are back again in opposition to a impressive holiday. I observed factors I never ever thought I would acquire in the direction of view. And felt slash off versus the Blue Jays. With the game titles occurring inside of the centre of the evening and getting no web a great deal of the year, it was tough in the direction of maintain up. Nonetheless back again for the playoffs, hence all is constructive. I owe a substantial thank on your own in the direction of Tom M. and all people who crammed within for me for consequently lengthy Matt Chapman Jersey. I assume the Jays will proportion their Wild Card roster someda…


Gefällt mir
bottom of page